News and analysis for the global poultry industry.
Industry News & Trends / New Technologies / Consumer Trends
on December 14, 2021

Alternative feedstuffs for broilers color consumer choice

Transparency on product labels about poultry diets can influence perception and fuel acceptance.

As the poultry industry continues to explore the use of alternative feedstuffs like insects and algae, consumer acceptance will require full transparency.

“If you’re going to use alternative feedstuffs, make sure to market it that way,” said Dr. Brianne Altmann, lead researcher, University of Göttingen

The alternative feedstuff…

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