The International Egg Commission (IEC) has launched a new series of articles and graphics titled ‘Cracking Egg Nutrition’ to promote why consumers should be eating eggs and the nutritional benefits they have. Each publication in the series with feature one of the many nutritional egg benefits and are led by the IEC’s Global Egg Nutrition Expert Group.
The IEC series has two editions published thus far.
The first is titled ‘An egg-ceptional ally for weight management’ and explains why eggs can help with weight management due to the low caloric value and high protein content.
The second is titled ‘Protein quality and why it matters’ and explains why eggs are one of the best sources of high-quality protein to include in all meals.
The editions list industry references at the end, along with specific industry toolkits available for each publication that provide more information, key messages and social media content to post.
Members of the expert group include Tim Lambert (IEC President), Andrew Joret (Nobel Foods - Group Technical Director), Professor Arne Astrup (Director of the Healthy Weight Center, Novo Nordisk Foundation, Copenhagen), Kalpana Beesabathuni (Sight and Life - Global Lead), Kim Kesseler, RD (Manager of Nutrition for Egg Farmers of Canada), Dr. Mickey Rubin (Executive Director of the U.S. Egg Nutrition Center), Dr Nikhil V. Dhurandhar (Professor, Helen Devitt Jones Endowed Chair, and Chair of the department of Nutritional Sciences at Texas Tech University) and Dr. Tia Rains (Senior Director of Public Relations for Ajinomoto Health & Nutrition North America).
Other egg campaigns
Recently, the IEC has promoted the egg industry in a variety of ways.
In November 2020, the IEC, along with the American Egg Board, the United Egg Producers, and other organizations, created a collaboration called Team Egg to address industry challenges and opportunities that impact the egg industry. Additionally, the team is working to improve market transparency, sustainability and government affairs.
In April 2021, the IEC and the International Poultry Council signed a renewed memorandum of understanding to support continued growth in the egg and poultry industries, as well as work together on preventing avian diseases and improving biosecurity practices. After the signing, IEC Chairman, Suresh Chitturi, stated “The egg and poultry industries are perfectly placed to support the growing world population through the supply of high-quality, affordable, safe and sustainable protein.”
