News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on January 6, 2022

Popeyes: How we use TikTok to market chicken sandwiches

Successful social media strategies leverage consumer interest, brand personality and what makes each platform unique.

Savvy social media use propelled the Popeyes Louisiana Kitchen chicken sandwich to stardom in 2019. The brand hopes to replicate this success in the era of TikTok.

“We got a great reception from not only our guests, but also from people who had never been to Popeyes before,” said…

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