News and analysis for the global poultry industry.
New Technologies / Egg Production
on January 11, 2022

How the egg sector can gain social media consumer impact

Discussions on social media reveal what really interests consumers. The egg industry would do well to listen, learn and respond.

Social media offers marketers a vast pool of data about consumers, their beliefs, perceptions and desires. The egg industry needs to improve its ability to listen to online discussions and use what it learns to it's benefit in promoting egg consumption.

While mostly ignored by traditional media, the favorite…

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