News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on January 11, 2022

Will consumers flock to Beyond Fried Chicken?

Industry analyst compares KFC product launch to release of Impossible Whopper.

The recent launch of Beyond Fried Chicken and similar foodservice offerings could inspire consumers to try alternative poultry for the first time, similar to the splashy release of the Impossible Whopper in 2019.

“I think that this Beyond Meat/KFC partnership is the equivalent of the Impossible Whopper launch that really…

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