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IPPE News / Industry News & Trends / North America
on January 25, 2022

Pressure to eat less meat even coming from universities

One university went as far as to profess that Lucky Charms cereal is better for you than eggs

While animal rights and environmental groups are often pushing consumers to reduce or eliminate animal protein from their diets, there is also an increasing push from universities, said Eric Mittenthal, chief strategy officer, North American Meat Institute.

Mittenthal, while speaking at the Animal Agriculture Sustainability Summit, part of…

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