News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on February 2, 2022

5 digital trends driving consumer chicken choices in 2022

Shoppers expect that future ecommerce interactions will be both quick and sustainable.

As consumer behaviors continue to shift toward ecommerce, retailers will need to change strategies to focus on how to meet consumer needs digitally.

“As of 2022, we expect that 60% of the population will be connected. That equates to 4.7 billion internet users. Now while that connectivity has been…

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