The International Egg Commission (IEC) is introducing a new global initiative titled “Vision 365” to grow eggs’ reputation on an international scale.
The new initiative is a decade-long plan that is intended to increase global average egg consumption to 365 eggs per person each year, or one egg per day.
Under the plan, the IEC tells the industry’s story and highlight eggs using scientific facts that prove them to be an essential health food. To help publicize Vision 365, the IEC has released a short video that showcases the strengths of the egg industry along with its hopes of inspiring egg companies around the world to engage in the program.
“Vision 365 is an unmissable opportunity for all members of the egg industry and associated organizations to unite together and show the world how incredible the egg really is,” stated IEC Chairman, Suresh Chitturi. “We, as an industry, know this and we need to ensure that the rest of the world knows it too, by uniting and telling our story. Vision 365 will enable us to do that, positioning the egg industry as a global leader in sustainable protein production.”
“This initiative has great potential to transform the reputation of the egg around the world, and we need the industry’s help to make our ideas a reality. With increasingly differing opinions on what is good for our health and environment, now is the perfect time to promote the power of the egg as an affordable, nutritious, and low impact food source.”
Eggs’ nutritional benefits
Vision 365 is not the IEC’s only campaign advocating for egg consumption.
In December 2021, the organization launched a series of articles and graphics titled ‘Cracking Egg Nutrition’ to promote why consumers should be eating eggs and the nutritional benefits they have. Each publication is assembled by the IEC’s Global Egg Nutrition Expert Group and features one of the many nutritional egg benefits. The editions in the series that have been published so far can be found under the news updates section of the IEC’s website.
To find out more about Vision 365, the IEC encourages consumers to contact [email protected] or register here to receive the organization’s business plan concerning the 10-year program.
