News and analysis for the global poultry industry.
Industry News & Trends / Sustainable Agriculture / Consumer Trends
on February 11, 2022

Sustainability claims increasingly impact consumer choices

The labels on poultry and other food products play a major role in purchasing decisions.

 A growing number of consumer purchasing decisions are influenced by food label claims that include the environmental impact of production methods, revealed the latest Fatitudes survey by Cargill.

The survey found that over half of global consumes (55%) indicated that a sustainability label claim would make them more likely…

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