News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on April 5, 2022

McDonald’s McPlant burger sales disappoint in test markets

A national rollout of the plant-based sandwich seems unlikely.

Sales of the McDonald’s McPlant burger failed to meet expectations and underwhelmed the brand’s franchisees in San Francisco, California, and Dallas-Fort Worth, Texas.

Fewer than 20 of the plant-based sandwiches sold per day per restaurant in the Fort Worth and San Francisco markets, with restaurants in more rural areas of…

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