Cracker Barrel joins chicken sandwich war

Cracker Barrel Old Country Store has joined the chicken sandwich war.

(Cracker Barrel Old Country Store)
(Cracker Barrel Old Country Store)
Cracker Barrel Old Country Store

Cracker Barrel Old Country Store has joined the chicken sandwich war

The 53-year-old restaurant chain has a homestyle chicken sandwich available to order via DoorDash, Uber Eats and Grubhub from 400 locations nationwide as part of the company’s virtual brand Chicken n’ Biscuits. 

The sandwich is served with pickles on a brioche bun with steak fries and Duke’s mayonnaise and costs $10.39.

“For years, the debate around ‘the best chicken sandwich’ has been growing, and Chicken n’ Biscuits by Cracker Barrel is excited to enter the competition,” said Matthew Schaefer, Cracker Barrel senior director of strategy and innovation, in an announcement April 7. “The best part is that guests can enjoy this new sandwich plus other homestyle comfort food made with care like hand-breaded fried chicken tenders or scratch-made biscuit beignets right at home through their favorite on-demand delivery partners.”

The chicken sandwich war 

The chicken sandwich war began when Popeyes announced its fried chicken sandwich on August 12, 2019, and started a feud with Chick-fil-A on Twitter. Since then, the war became a marketing tactic that many other restaurant chains joined including KFC, Jack in the Box and Wendy’s. 

Burger King joined the war with its Ch’King chicken sandwich in June 2021, which is LGBTQ+ pride month, and donated 40 cents for every sandwich sold to the Human Rights Campaign. This marketing strategy fueled the war since many consumers boycott Chick-fil-A because the company gives money to anti-LGBTQ+ groups. 

The chicken sandwich war has been an effective marketing strategy as, for example, KFC’s chicken sandwich sales doubled, and McDonald’s sold an average of 262 chicken sandwiches a day in 2021. 

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