News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets / Consumer Trends
on May 2, 2022

CoBank: Inflation to drive consumers from beef to chicken

The broiler industry will need to weather the current HPAI outbreak, high feed prices and the uncertain future of foodservice to succeed.

Sharp increases in beef prices could make consumers ‘trade down’ to chicken and other proteins this summer, according to a new report from CoBank.

“If consumers’ real incomes continue to decline along with higher meat prices, we may finally see a significant change in consumer’s willingness to pay for…

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