News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / Consumer Trends
on May 11, 2022

What consumers want to know about poultry welfare

Don’t let animal rights organizations control the conversation.

The supply chain faces increased pressure and questions from consumers about the welfare of the poultry products they eat.

“I think we all know that today’s consumers are more interested, but at the same time less connected, to where their food comes from than ever before,” Dr. Karen Christensen…

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