News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Egg Production
on May 25, 2022

Vital Farms considers expansion into broiler industry

Company CEO Russel Diez-Canseco called the markets “ripe for disruption.”

Vital Farms functions as a pasture-raised egg producer, but the company could disrupt the broiler and dairy industries in the future.

During the Cowen Future of the Consumer: Sustainable Growth for the New Ecosystem Conference, Russell Diez-Canseco, president and CEO, Vital Farms, called both areas ripe for disruption.

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