News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on June 17, 2022

McDonald’s McPlant unlikely to make national debut in 2022

Analysts called sales numbers for the plant-based burger “disappointing.”

The McDonald’s McPlant burger underwhelmed in tests in San Francisco and Dallas, making a national rollout by the end of the year unlikely, BTIG analysts wrote.

“The modest-to-underwhelming performance of McPlant in the two test markets … suggests broad appeal of a plant-based burger at McDonald’s isn’t there yet,” they…

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