Demonstrating continued commitment to providing the best service to the region, Arm & Hammer Animal and Food Production announces new talent and recent promotions on its European team. 

Jorgen Nielsen has been promoted to the role of region manager, Europe. In this new role, Nielsen will set the strategy for European business development and continue to grow sales in key markets while working with account managers and distributor partners to deliver solutions to ARM & HAMMER customers across the region. 

“Throughout his six years at ARM & HAMMER, Jorgen has played a pivotal role in establishing distribution channels throughout the region,” said Steve Bourne, EurAsian sales director. “We’re thrilled to have him step into this new position as we continue to expand our presence and portfolio of solutions throughout Europe.” 

Dirk Scheele joins the ARM & HAMMER team as an account manager serving Central Europe. In this role, Scheele will work closely with existing and prospective customers and assist with the development of business in key markets, including Germany and Poland. 


“Dirk brings invaluable experience to our growing team in Europe,” said Bourne. “His extensive experience in sales management, customer relations and technical sales across Europe provides our team with a true asset and provides our customers with an excellent resource and partner in solving their animal and food production needs.” 

Scheele has over 30 years of experience in the field, most recently working with DVA Health & Nutrition in Hamburg, Germany.