Giza-based Delta Masr Group, one of Egypt’s pioneering agricultural businesses, has chosen Royal Pas Reform’s smart technologies for its all-new hatchery in Alexandria, which will have a capacity of 60 million day-old chicks per year.

Delta Masr Group, founded in 1997 by Anas Abd Elkhabeer Al Mosalmi, was one of the first companies in Egypt to specialize in broiler poultry farming. Today, the business comprises five distinct sectors–poultry, feed manufacturing, animal production, the agricultural sector, land reclamation and the grain-trade sector.

Its first hatchery was established in 2001, with a production capacity of 24 million broiler chickens per year. And based on the group’s experience in breeding all available breeds in the Egyptian market, the company has also set up a feed factory under the commercial name Delta Masr Feed Mill, which produces nutritionally balanced feed for all types of poultry.

At the new hatchery, Royal Pas Reform will install 24 SmartSetPro 6 setters, 24 SmartHatchPro hatchers, and the SmartCenterPro hatchery management system to ensure precise, consistent process control. Royal Pas Reform will also supply a full range of hatchery automation and climate control equipment.

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Al Mosali says: “The vision behind our expansion is to provide healthy food for local and external consumers with the highest international quality standards. The new hatchery will allow us to meet market needs, ensure supply security and raise the efficiency of the production process. We chose Royal Pas Reform as a supplier of the best-quality solutions.”

Gregory Vanputte, Royal Pas Reform’s director sales & business development HAS, comments: “We are delighted to have received this major project commission from Delta Masr Group, which has one of Egypt’s most progressive poultry businesses. This new hatchery will provide an important springboard for the company’s continued growth.”