BWW: Raising the stakes on the chicken sandwich war

Buffalo Wild Wings’ Saucy Chicken Sandwich combines the classic chicken sandwich with B-Dubs extensive list of sauces.

(Buffalo Wild Wings)
(Buffalo Wild Wings)

Buffalo Wild Wings’ Saucy Chicken Sandwich combines the classic chicken sandwich with B-Dubs extensive list of sauces. 

The hand-breaded chicken comes on toasted challah bread with any of the restaurant’s 26 signature sauces and seasonings like honey BBQ, spicy garlic and lemon pepper, parmesan garlic and mango habanero. 

“At Buffalo Wild Wings, we pride ourselves on our 26 sauces and seasonings – it’s what sets us apart from the rest,” said Rita Patel, chief marketing officer at Buffalo Wild Wings. “So when we were thinking about developing a new chicken sandwich for our menu, we knew we had to bring all of our sauces and seasonings to it.”

The sandwich is $5.99 or $9.29 with fries – same as the Classic Chicken Sandwich with fries, and it is available in-restaurant or online. 

New Saucy Chicken Sandwich Buffalo Wild Wings(Buffalo Wild Wings)

 

The online option allows customers to choose a sauce based on the desired spiciness.

This is not the company’s first spin on the chicken sandwich this year as the restaurant launched its Bird Dawgs – a fried chicken tender in a hot dog bun – in June. 

Bird Dawgs(Buffalo Wild Wings)

 

B-dubs also offers a selection of specialized chicken sandwiches for $11.79 including: 

  • Buffalo Ranch Chicken Sandwich
  • Southern Chicken Sandwich 
  • Nashville Hot Chicken Sandwich 
  • Grilled Chicken Club Sandwich 
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