News and analysis for the global poultry industry.
Industry News & Trends / Sustainable Agriculture / Consumer Trends
on August 10, 2022

3 in 5 Americans can’t define what carbon neutral means

Sustainability and climate change are hot-button issues, but shoppers need more education about brand efforts.

Carbon neutral labels allow poultry and egg companies to highlight sustainability efforts, however a recent survey indicates consumer confusion about the term.

Nearly 3 in 5 consumers either don’t know what the term “carbon neutral” means or they incorrectly define it, according to new research from Morning Consult


To view the full article, please register or login.