News and analysis for the global poultry industry.
Industry News & Trends / Sustainable Agriculture / Consumer Trends
on August 10, 2022

3 in 5 Americans can’t define what carbon neutral means

Sustainability and climate change are hot-button issues, but shoppers need more education about brand efforts.

Carbon neutral labels allow poultry and egg companies to highlight sustainability efforts, however a recent survey indicates consumer confusion about the term.

Nearly 3 in 5 consumers either don’t know what the term “carbon neutral” means or they incorrectly define it, according to new research from Morning Consult

In…

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