News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on September 1, 2022

Impossible Foods reformulates after health criticisms

Concerns about the transparency and nutrition of plant-based proteins are growing.

Impossible Foods has cut the amount of saturated fat and increased protein in its plant-based beef, which places its nutritional value more in line with animal-derived protein products, the company announced.

The move comes amid weakening sales in the meat alternative category and growing concerns about the product’s nutritional claims.

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