News and analysis for the global poultry industry.
Industry News & Trends / North America
on September 8, 2022

Wayne-Sanderson rebranding focusing on unity, future goals

Retaining the equity both companies have built over decades of reputation-building operation was central to the development of the new company brand.

Wayne-Sanderson Farms has unveiled a new brand identity and logo following the recent merger of two leading U.S. poultry companies. 

The combined company’s new identifying mark was designed to resonate the shared values and business objectives of what is the third-largest poultry producer in the nation.

 “It’s an exciting time…

To view the full article, please register or login.