News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets
on September 13, 2022

Burger King's $400 million plan

Burger King will be replacing its Ch'King Sandwich with the Royal Crispy Chicken Sandwich

Will $400 million be enough for Burger King to “Reclaim the Flame?”

After a series of disappointing sales quarters, the chain hopes to revamp its image to attract the next generation of customers. $150 million of the budget will go to digital marketing and advertising, while the remaining $200 million…

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