News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Egg Production
on September 15, 2022

AEB’s Crack it with an Egg campaign promotes new recipes

A team of 12 influencers has created over 50 innovative egg recipes that are going viral on social media.

Marketing organization American Egg Board (AEB) recently launched its “Crack it with an Egg” campaign to encourage consumers to use more eggs in their everyday recipes. 

“It's all about positioning eggs as the ultimate hack with some bold and edgy creativity that's meant to engage and inspire consumers…

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