News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on September 24, 2022

JBS: Plant-based, animal proteins can coexist

Planterra collaboration helps the meatpacker achieve its goal of feeding consumers through innovation.

Adding plant-based protein brand Planterra to its product portfolio was a win for poultry, beef and pork processing company, JBS.

“We have a very strong common denominator. We believe, both at Planterra and JBS, that consumers should have an exceptional variety when it comes to the protein at the…

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