Inflation, price concerns drive chicken sales in retail
87% of consumers purchase more fresh chicken compared to a year ago.
In reaction to inflation driving up retail costs, consumers are increasingly switching to chicken and other poultry meat, Melissa Rodriguez, principal, Client Insights, IRI, explained during “Consumers and Their Expectations: How to Meet Their Evolving Needs.”
“Consumers are eating more chicken more often,” she said. “But more people…