Top 10 poultry consumer trends of 2022

Here are the 10 most-read consumer trends articles of 2022:

1. KFC’s Beyond Fried Chicken is a fake (blog)

Austin Alonzo: The first fake chicken foray in the fast food fryer is a dud.

2. Dunkin’ Donuts introduces omelet bites on its new menu

To kick off the new year, Dunkin’ Donuts has released a new egg-containing breakfast product called Omelet Bites.

3. Collapse in chicken demand stuns poultry industry

Chicken prices collapsed, along with demand, in the second half of 2022. This sets up a bleak picture for integrator profitability.

4 Sorry, Chick-fil-A isn’t adding chicken wings to its menu (blog)

Elizabeth Doughman: A viral social media post about Chick-fil-A’s virtual concepts caused a consumer frenzy for chicken wings.

5. Joey Chestnut shatters chicken finger world record (blog)

Elizabeth Doughman: Competitive eating champion, Joey “Jaws” Chestnut, devoured 44 Raising Cane’s chicken fingers in five minutes to set a new world record.

6. Walmart, Kroger will not meet 2025 cage-free commitments

Grocery store chains Walmart and Kroger announced they will not be able to supply 100% cage-free eggs by 2025.

7. Wingstop tweet an unfortunate lesson in viral marketing (blog)

Elizabeth Doughman: Wingstop caused a buzz on social media this week, but not for the brand’s sold-out chicken sandwiches. Instead, consumers reacted to a tweet containing one single inappropriate word.

8. Doctors warn TikTokers about dangerous sleepy chicken trend (blog)

Elizabeth Doughman: Don’t combine NyQuil and chicken breasts to treat cold and flu symptoms, doctors and other medical professionals advised TikTok users. This feels like it should be a ‘no, duh’ moment, but evidently ‘sleepy chicken’ is the latest fad.

9. War in Ukraine will affect chicken consumption

The impact of the volatility caused by Russia’s invasion of Ukraine could have repercussions for U.S. chicken consumers.

10. 4 chicken consumption predictions for 2030

Consumer trends radically transformed during COVID-19. How will these chicken consumption trends continue to evolve over the next decade?

Attend the 2023 Chicken Marketing Summit

The 2023 Chicken Marketing Summit will be held at Hotel Effie Sandestin in Miramar Beach, Florida on Monday, July 31 – Wednesday, August 2, 2023. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.