News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on January 17, 2023

Why poultry brands should connect with influencers

Younger consumers increasingly look to user generated content for meat and poultry ideas.

Poultry marketers looking to extend their reach may want to consider partnering with an influencer.

“The great thing about an influencer is that they’ve already set their brand persona. They’ve set what they want to talk about and they have a trusted audience,” Danette Amstein, co-founder and managing principal, Midan

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