News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on January 20, 2023

How poultry brands can best collaborate with influencers

Communication is key to a successful relationship.

As the influencer impact on consumers grows, poultry brands look to build relationships and sponsor user-generated content to increase their reach.

Influencers play an increasingly vital role in the products that consumers buy. More than half of all meat consumers search for meat and poultry ideas on user generated content…

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