News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on February 8, 2023

McDonald’s 2023 strategy continues to focus on chicken

The quick service brand called the segment a “good growth opportunity.”

McDonald’s will continue to prioritize chicken over the coming year.

“We're also seeing strong growth on our core menu, particularly on chicken, where we've been gaining share quite a bit of share on chicken. We've gained about a point of share on chicken in the last year,” McDonald’s CEO Chris…

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