News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / Sustainable Agriculture / Consumer Trends
on February 8, 2023

Supply chain transparency matters to most meat consumers

Animal welfare and sustainability are important purchasing considerations.

Two-thirds of consumers ranked transparency in the animal protein supply chain as extremely or very important, according to a survey from Merck Animal Health.

“The survey results tell us consumers want more information than ever in order to make informed decisions about the food they put on their dinner tables,”…

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