The recent Ross Middle East and Africa Association meeting in Kuala Lumpur, Malaysia, featured a visit to the new processing facility of Huat Lai, which uses Ross 308 broiler breeding stock.

The meeting also included presentations by Dieyar Kakel from Rasun GP, the Ross distributor in Iraq, on customer value management and Jim Johnston, an Aviagen consultant, on the importance of integration. Aviagen is the parent company of Ross.

The Ross Middle East and Africa Association is made up of Ross breeding stock distributors from Egypt, Iran, Iraq, Saudi Arabia, South Africa, Syria, Turkey and Zambia. It meets every year to discuss commercial issues and strategies.