The North Carolina Egg Association (NCEA) has launched its “Meet NC Egg Farmers” Campaign, an integrated communications effort to introduce North Carolinians to the state’s egg farming families.
According to the NCEA, the campaign was created to strengthen the relationship between consumers and the state’s egg farmers, while taking into the account access restriction due to biosecurity programs
The NCEA’s campaign features videos, farmer profiles and partnerships with influencers and dietitians. All the videos are available on the organization’s YouTube channel and will be shared on the association’s Facebook, Instagram and Twitter accounts.
The organization was awarded $106,800 in grant funds by the North Carolina Tobacco Trust Fund Commission in 2022 (NCTTFC) to launch the campaign. The funding is also being used to partner with some of the state’s food influencers and registered dietitians to share egg recipes, nutrition information and cooking tips.
The NCEA’s website features family egg farms in the state, such as those owned by the Braswells, the Wagners and the Simpsons. Many of the families are featured on the NCEA’s YouTube channel discussing topics such as “Why are egg prices so high right now” by Trey Braswell and “The importance of happy and healthy chickens” by Lake Wagner.
Additionally, the campaign features a separate YouTube series created by the NCEA titled “The Science Behind Eggs” that explains how eggs can be beneficial in the kitchen.
“We are thrilled to share these new resources made possible by the NCTTFC grant,” said Lisa Prince, NCEA executive director. “Egg farming has a much larger impact on the North Carolina community than some may realize, and we want to introduce families who enjoy eggs every day to the farmers who produce them. Our farmers produce over 7.5 million eggs each day, which supports more than 6,400 jobs and contributes $1.7 billion to our state’s economy.”
