Canada’s Superior Radiant Products, a designer and manufacturer of infrared heating equipment, has entered into a strategic alliance with GoGas Goch, a German company involved in the international heating industry.


Superior Radiant Products will oversee the North American marketing of the GoGas High Efficiency Heater KMI Novus, which has been installed in the Ellis Park Stadium in Johannesburg, South Africa, a venue of soccer’s 2010 World Cup, according to the companies. GoGas will market Superior Radiant Products in European regional markets, including Russia.