Canada’s Superior Radiant Products, a designer and manufacturer of infrared heating equipment, has entered into a strategic alliance with GoGas Goch, a German company involved in the international heating industry.

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Superior Radiant Products will oversee the North American marketing of the GoGas High Efficiency Heater KMI Novus, which has been installed in the Ellis Park Stadium in Johannesburg, South Africa, a venue of soccer’s 2010 World Cup, according to the companies. GoGas will market Superior Radiant Products in European regional markets, including Russia.