Animal nutrition company Biomin has changed its slogan to “Naturally ahead” to reflect its commitment to advances in its field. The new corporate slogan replaces “The natural way.”

“We at Biomin are dedicated to finding innovative trend-setting solutions that empower our customers to master existing and future challenges in animal nutrition,” said Erich Erber, Biomin's founder. “‘Naturally ahead’ conveys this commitment to enable our customers to stay naturally ahead in their business.”

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 Biomin produces acidifiers, probiotics and phytogenic feed additives, with a special focus on mycotoxin control and risk management. It first began to promote the use of natural feed additives in the early 1980s.