Egg revenue is a function of supply, which we can influence as individual producers and, on the other hand, by demand which is largely conditioned by economic factors beyond our control. Reducing production costs by enhancing efficiency is a significant contributor to margins.

Avoiding feed wastage, the subject of Prof. Sheila Scheideler's article, should be of interest to all readers.

The interview with Prof. Pat Curtis of the National Egg Nutrition Center provides a perspective on studies to extend product diversity and to improve consumer awareness of the value of eggs. This is important in relation to the demand for our products.

It is hoped that Egg Industry is contributing to a wider understanding of the forces which affect the profitability of egg production. Please remit any questions, suggestions or comments for the guidance of our editorial and production team.