According to the USA Poultry and Egg Export Council, the Mexican Association of Poultry Producers will implement a promotional and educational campaign to support the consumption of eggs.

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Print, billboard, radio and TV commercials, and point-of-sale material will be used to promote the nutritional qualities of eggs during May, which is National Egg Month in Mexico. The campaign will be repeated in September, coinciding with the hundredth anniversary of Mexican independence. USAPEEC is supporting the campaign.