Bettcher Industries Inc., a manufacturer of cutting tools for food processing applications, has announced two new sales management appointments.

Bill J. Wonderlich has joined the company as regional manager. He will support meat processing customers in Illinois and Iowa, with responsibility for sales and service activities for Bettcher’s Whizard Trimmer and AirShirz scissors product lines.

Prior to joining Bettcher Industries, Wonderlich spent 10 years with the meat processing equipment manufacturer Stork Townsend, serving as a director of supply chain management and later as group manager in charge of service, parts and customer training. He is trained in management information systems and holds accreditations from the Institute of Supply Chain Management as a purchasing practitioner and a certified purchase manager.


The company also announced the promotion of Paul Steveson to regional manager, handling customers in Minnesota and Wisconsin. Steveson has been with Bettcher Industries since 2000. Prior to his promotion, he was equipment specialist for the company, responsible for the Whizard Trimmer and AirShirz pneumatic scissors product lines in Iowa, Illinois, Minnesota and Wisconsin.

They fill a position left vacant by Morris A. ‘Moe’ Michaelsen, who died on March 8, 2010 at the age of 55. Before his retirement die to illness in 2009, Michaelsen had served with Bettcher Industries for more than 25 years.

“Moe was a unique individual who cared deeply for every one of his customers,” said Larry Bettcher, chairman of Bettcher Industries, which manufactures cutting tools for food processing. “With Moe, every interaction was important and special, which made him a great representative of our company. He will be greatly missed by many of his colleagues in the industry.”