UK feed firm pushes domestic meat

ABN installs signs to promote home-grown products

April 19, 2010
1004 Fiab Nlorrysignage

UK feed compounder ABN has started installing new signage on its entire fleet of lorries to encourage British consumers to buy more home-produced meat products.

The signs, emphasizing the Red Tractor meat quality mark with the slogan “Looks good in your fridge,” will be seen throughout the 6.4 million road miles the fleet covers every year.

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