VIV Europe Hotline, 20 April:  Highly positive first impressions are reported by Dr Simon Shane, Editor of Egg Industry, from the first morning of the 2010 VIV Europe show in the Netherlands.

“The attendance so far today has been relatively good,” says Dr Shane. “I am even more impressed by the very comprehensive and cosmopolitan exhibits on show here for the poultry industry. The booths and displays are exceedingly good and they are from companies from a wide variety of countries. For example, I notice that Turkey and the Nordic countries are strongly represented, as well as exhibitors from Europe and North America.

“There is also a tremendous range of products at VIV Europe for poultry production in many different environments. On the egg production side you can see aviary systems and barn housing next to enriched cages.


“The show additionally demonstrates the enormous current interest in methods for handling and packaging eggs. This time more than any other, the displays of the leading equipment suppliers have introduced specific robotic handling systems. It is justified not least on labour savings, with sources at the show quoting European wage rates for workers of about Euro 12 Euros per hour.

“The egg packs presented here emphasise visual aspects and the importance of giving the consumer good point-of-sale information on the nutritional and specific characteristics of the eggs. In fact I think a very important signal from the displays at the show is that everything is driven more and more by the consumer end-point. All matters of product marketing and presentation are being adapted to this situation.”

Dr Shane is the moderator of the EGGS! conference that is presented jointly by WATT and VIV. The conference begins at VIV Europe Tuesday and continues Wednesday.