The ash cloud from the Icelandic volcano may have stopped some making it to VIV Europe in April, but over 10,000 visitors from 96 countries made it to the Jaarbeurs Utrecht venue in the Netherlands and 85% of the expected exhibitors were on site.

Organizer VNU Exhibitions Europe commented that the attendance was “a great example of the industry’s solidarity."


Director of International Exhibitions Gerard Leeuwenburgh said: “I was impressed by the great spirit of many exhibitors and trade visitors in this industry. Everyone made the best out of the difficult situation.”