Former Kentucky Governor and KFC franchise founder John Y. Brown Jr. and Pearse Lyons, founder and president of animal health and nutrition company Alltech, will lead a seminar, “Creating a Superbrand: The Eight Secret Ingredients of Success," May 11 at the Grand Hyatt Beijing, and May 12 at the Four Seasons Hotel in Shanghai.
Discussion will focus on the pillars needed to build a sustainable brand and look at ways of positioning your company for the future.
