Former Kentucky Governor and KFC franchise founder John Y. Brown Jr. and Pearse Lyons, founder and president of animal health and nutrition company Alltech, will lead a seminar, “Creating a Superbrand: The Eight Secret Ingredients of Success," May 11 at the Grand Hyatt Beijing, and May 12 at the Four Seasons Hotel in Shanghai.

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Discussion will focus on the pillars needed to build a sustainable brand and look at ways of positioning your company for the future.