Kraft Foods Inc. launched more than 30 new products at the May 2010 Food Marketing Institute Show. Among items showcased were Oscar Mayer Lunchables Lunch Combinations, Oscar Mayer Deli Meats and a new flavor of Shake ‘N Bake coating, each featuring chicken and turkey.

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Lunchables meals now include white meat chicken strips, a chicken sub sandwich, and a turkey and mozzarella meal. Deli meats include turkey pastrami with pepper and garlic flavor, and Crispy Buffalo flavor has been added to the Shake 'N Bake offerings.