Wrapping up Alltech’s 26th Animal Health and Nutrition Symposium, University of Kentucky’s men’s basketball head coach, John Calipari taught Alltech delegates how to “bounce back,” referencing his recent book Bounce Back: Overcoming Setback to Succeed in Business and in Life.

Calipari encouraged participants to “refuse to lose,” saying that this attitude is what keeps people focused on achieving their goals.

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“When I read Coach Calipari’s book, I knew this would be particularly relevant to our audience, so I stole the title and made it our theme,” said Dr. Pearse Lyons, Alltech president and founder. “Through these principles, the agriculture industry can take control of our destiny and continue our noble mission, one of feeding the world.”