Granny’s Poultry, a Canadian farmer-owned poultry cooperative based in Manitoba, has introduced a new logo.

Starting late summer through early fall, the company is also introducing a new line of poultry products with omega-3 derived from flaxseed, in addition to working on other new products that have added fiber and reduced sodium and fat.

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“We are adding value through nutrition and convenience by developing products that are nutritionally enhanced, and cater to today’s consumers and their busy lifestyles,” said Craig Evans, the chief executive officer of Granny’s Poultry. “We want Granny’s to be recognized by people who are looking for healthier options at their local grocery store. And to represent this new direction, we felt that our Granny’s image needed to be refreshed.”