Following a listeriosis outbreak caused by its products, Maple Leaf Foods and the Canadian Public Health Association have partnered to develop a national education outreach program on food safety. The web-based campaign aims to get information to higher risk Canadians and their caregivers.

Listeria was found in Maple Leaf products in August 2008, causing an outbreak in which 23 Canadians died. Since then, Maple Leaf said it has improved food safety, investing over $20 million to improve its food safety program.