European Union administrators have agreed to provide 30.3 million Euros over the next three years towards the cost of promoting agricultural products, including meat, in campaigns by 14 EU member states. The central funding amounts to half of the 60.6 million Euros in total budgeted for product promotion through 19 approved national programs that will run one to three years.
Measures financed within this framework are intended to highlight EU products in terms of quality, hygiene, food safety, nutrition, labelling and animal welfare or that they have been produced in environment-friendly systems.
“In an open global market, merely producing excellent food and drink is not enough,” said Dacian Cioloş, the EU’s commissioner for agriculture and rural development. “We need to increase our efforts to explain to consumers the standards and the quality of what EU agriculture puts on the table.”