News and analysis on the global poultry
and animal feed industries.
on July 8, 2010

Some Irish poultry has mistaken identity

Farm group: National flag wrongly used

An Irish farm organization said certain grocers in Ireland are misidentifying some poultry as having Irish origin, and misleading consumers in the process. A report in Farmers Weekly Interactive said the Irish Farmers’ Association accused retailers Lidl and Tesco of mislabeling poultry with the Quality Assured (QA) Irish sticker.

While the IFA said it only wants to make sure consumers know exactly what they are buying, Lidl said that all of its products are clearly marked. According to surveys, consumers want to buy products displaying the national flag to help support Irish farms and jobs during the recession.

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