A survey by Impulse Research revealed that 45% of moms surveyed would buy more organic deli meats for children if they understood them better. According to the survey, conducted for natural and organic meat producer Applegate Farms, 49% don’t buy these products because of price while another 26% said they’re not available in their grocery store.

Saying people are confused about terms like organic, natural and conventional, researchers said the survey showed 36% believed or were unsure that deli meat labeled organic and natural offered the same thing. The random survey sampled 1,052 women age 25 to 45 in June 2010 who purchase deli meat for children 5- to 12-years-old.