Foodservice supplier Pierce Chicken announced that it has launched a new branding campaign with the tagline, “All in Great Taste.” The message emphasizes the firm’s focus on poultry innovation, great-tasting products and business approach that drives operator success, the company said.


As part of the rebranding, the company revamped its website. The site now allows users to locate relevant, segment-specific product data easily, added business calculators and an animated “Chickenopolis" product offering menu tool.