Trends in food marketing
Wegman’s, Meijer promote wellness and locally grown foods
Two announcements by major food retailers indicate trends in food marketing, which will have some impact on egg sales.
Wegman’s, an upmarket chain in the Northeast, has unveiled “Eat Well-Live Well Stations” in its stores adjacent to pharmacy counters. The coordinator of wellness and clinical services for the chain stated “as health professionals, pharmacists know that food and medication play mutually supporting roles in helping customers lead healthier lives,” adding “that is why we have created out Eat Well-Live Well stations near the pharmacy.”
Displays will feature food products containing omega-3 supplements. Pharmacists will be provided with educational materials relating to nutritional requirements and foods to consume and avoid.
“We see an opportunity for our pharmacists to build on the role they have as patient care advocates,” said the Wegman’s spokesman. “When they share what they have learned about the role of food in supporting good health, it provides additional information and support to the customer.”
Midwest chain Meijer intends to expand sales of locally grown fruit and vegetables by 20% during the coming year. The Meijer program includes more than 75 farms and farmers in its area of operation.
“Our roots go back 76 years to when we would sell the freshest foods from local farmers,” said Produce Director Mark Stevenson. “Today we continue that commitment to working hand in hand with local farmers to offer the freshest most delicious produce from neighboring farms.”
According to data released by the company, Meijer purchases 27% of all fruits and vegetables sold through its supercenter chain of 195 stores. Farmers deliver produce directly to stores through the Home Grown Program.
Local sourcing of produce and eggs to ensure freshness is an important trend. Promoting healthful attributes of eggs supported by point of sale material and appropriate positioning will represent a further impetus for consumers to purchase specialty eggs.